New York City Fashion Week (NYFW) articles

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Q&A with FU e=fu8 Underwear & Bags as we get ready for Tribeca Film Festival

Two new FU e=fu8 Underwear styles arriving soon

Experience for yourself, a pair of the 1.  FU e=fu8 Pleasure Pouch; and 2. the FU e=fu8 Man Trunk in either black or white; or both. Both of these comfortable and stylish cuts will flatter you; and were inspired by the island of Capri, Italy; and the French Riviera.


Slip on a pair and experience the world.

The black pairs have a sleek silky satiny waistband in black, white and shades of gray; the white pairs have a Violet Magenta-Purple waistband for that nice understated elegance; because historically purple was known as the color of royalty; and was so expensive that it was only worn by the royalty of the world.

Currently available in black and white; because they are the 2 best selling colors for men's underwear; simple, handsomely beautiful; timeless and once you wear a pair, you will become a believer too.

the absolute latest FU e=fu8 Pleasure Principle articles

The FU e=fu8 Pleasure Principle Bag

Style meets practicality. Black and white with a touch of 24K gold.  This chic, sporty, large; roomy bag that takes you from day to night. Each side has a different look so you get 2 bags in one. The one and only bag you will need, to streamline your life; so you have more leisure time to go out & enjoy it.  You'll be surprised how much you can fit into it with plenty of room to spare...Make it a memorable new year....

FU e=fu8 Underwear Videos

"Hello Fu,


I had a great weekend and I hope you did as well. I actually kept one of the briefs that you mailed me for myself and I wanted to let you know how comfortable they are! Feels like you're wearing nothing at all. I had a chance to look at your blog. I really liked the dark lighting images" -quote from a photographer in Boston, MA.


Press on FU e=fu8 Underwear,_white_and_fu